Photo credit: Style Rookie

You’ve no doubt heard of Tavi, the 13-year-old wunderkind who belongs to a new garde of fashion writers: teen bloggers. She is as ubiquitous a front row staple as Anna Wintour; she counts the Mulleavy sisters as friends; she is a Pop magazine cover model. She’s a girl, not yet a woman, and let’s not forget that.

A self-professed “Style Rookie,” Tavi maintains a blog of the same name, but if we’re to believe her acutely fashion-literate entries, she’s nothing of the sort. That is, unless the Tavi phenomenon is an elaborate ruse in the same vein as J.T. Leroy. My impressions of Tavi are scattered, but I will cop to occasionally reading her blog and being curious about who this boffo, Rei Kawakubo-loving young lady is.

My issue is less with the wide-eyed aesthete herself than the world that has shepherded her transformation from anon to internet superstar. I wonder under what circumstances, for what purpose such a budding icon is constructed, and by many, revered. What is Tavi’s writing—which seesaws between hyper-mature and rambling tween-speak—teaching us? Have we accepted her as a legitimate expert (Bazaar has), or an avatar of the kind of 13-year-old us adult fashion lovers wish we were at her age—hell, even now?

I am both fascinated and unnerved by the rising Cult of Tavi. The fashion industry routinely turns out star designers, models and false gods, then carelessly discards of them when they are deemed unnecessary. How true Heidi Klum’s tagline rings. It’s admittedly youth and image obsessed (I’ll save the curious sexualization of teen models for another time), and Tavi-idolatry exaggerates these qualities. What this means for a young woman undergoing puberty alongside peers like Aggy and Hamish Bowles is concerning.

Just ask Tim Blanks, whose furrowed brow in Part One of Loic Prigent’s Habillees (several minutes in) says it all:

Wave to the future.

I had the chance to prescreen the film and interview director R.J. Cutler, who previously produced the Bill Clinton campaign documentary The War Room. The politically-minded (and sartorially-challenged) filmmaker was enchanted by Wintour and her Condé Nast family, even if getting Vogue Creative Director Grace Coddington to smile for the camera was a trying task. I’ve posted my article below, which appears in the, ahem, September issue of SOMA. Click on the article for legible text.